lifescience.biz

Development and Management of Hybrid Business Models in Healthcare and Wellness

Logo lifescience.biz
© Fraunhofer-Gesellschaft

Logo lifescience.biz

Even outstanding products do not sell themselves. Many highly innovative products compete on the medical technology market. Most of these are designed for specific indications, have only a limited number of users, and are therefore expensive. The area of prevention offers a much larger market.

To create attractive offerings, technological innovation must be combined with corresponding service components. For the “best agers” – consumers 45 years and older – such offerings represent an improvement in, or at least the preservation of, their state of health. Healthier “best agers” today are healthier seniors tomorrow.

The “lifescience.biz“ project brings together new technological possibilities, market and customer demands, and innovative business models. It applies a service-engineering approach to the area of wellness and health. Practical testing is carried out jointly with four partners from industry. These case studies are documented in the form of “good practices” or “best practices”.

Funding

logo_bmbf_945_650
© Fraunhofer IIS
Logo German Aerospace Center (DLR)
© Fraunhofer-Gesellschaft

Logo German Aerospace Center (DLR)

The joint project “lifescience.biz – Entwicklung und Management hybrider Geschäftsmodelle im Gesundheits- und Wellnesswesen” was funded by the German Federal Ministry of Education and Research (BMBF) from December 1, 2008, to February 28, 2013, under the code 01FC08063. The project sponsor was the German Aerospace Center (DLR).