Development and Management of Hybrid Business Models in Healthcare and Wellness
Even outstanding products do not sell themselves. Many highly innovative products compete on the medical technology market. Most of these are designed for specific indications, have only a limited number of users, and are therefore expensive. The area of prevention offers a much larger market.
To create attractive offerings, technological innovation must be combined with corresponding service components. For the “best agers” – consumers 45 years and older – such offerings represent an improvement in, or at least the preservation of, their state of health. Healthier “best agers” today are healthier seniors tomorrow.
The “lifescience.biz“ project brings together new technological possibilities, market and customer demands, and innovative business models. It applies a service-engineering approach to the area of wellness and health. Practical testing is carried out jointly with four partners from industry. These case studies are documented in the form of “good practices” or “best practices”.